Cash Advance Advice For Your Daily Man or woman

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Are you requiring dollars now? Do you need a little aid to be dependable monetarily? If extra cash are essential, think about payday cash loans. For those who need to have cash now, a payday loan could just be the solution.

Once you take out a payday advance, keep in mind that you’re essentially not getting a income for the following pay out period. The amount of money you borrow should last for the next two shell out times, as the following verify will be used to spend this bank loan rear. Not knowing this will start up a persistent pattern of debt that could last a very long whilst.

To avoid too much fees, look around prior to taking out a payday loan. There might be many businesses in your neighborhood that offer online payday loans, and some of those firms may possibly provide better rates of interest as opposed to others. By checking out all around, you just might spend less after it is time to reimburse the borrowed funds.

Before you pick a payday advance lender, be sure you look them track of the BBB’s website. Some businesses are just fraudsters or exercise unfair and difficult business ways. Make sure you shop around to ascertain if you happen to be handling a reputable lender.

Tend not to think the process is almost more than once you have obtained a cash advance. It is essential you have all of your current forms, and know if you should help make your repayment. Malfunction to satisfy the deadline will lead to huge service fees and in many cases collections courtroom proceedings.

Shop around about different loan providers before you take out financing. Every payday advance location is different, some with reduce rates yet others with a lot more dollars to lend you. If you require dollars right away, make sure you’re picking out a place that can accomodate that. Check around and examine interest rates to find the best option readily available.

A lot of payday lenders make their borrowers indicator contracts saying that lenders are lawfully shielded in the event of all disputes. It really is possible there are clauses which shield them in case you state personal bankruptcy. The beneficiary must also accept to avoid taking court action from the loan provider if they are unsatisfied with a bit of part of the arrangement.

Make sure you carefully comprehend every one of the fees connected with a cash advance. A good example of exorbitant payday advance fees is surely an example that you borrow $200 and find yourself repaying $230 due to service fees. This is a 400% once-a-year interest, which can be insane. If you cannot afford to pay for to pay for the loan the very next time it’s due, that payment increases.

Anytime you can, attempt to have a pay day loan from your lender personally as opposed to on the web. There are numerous think on the internet payday loan loan providers who may be stealing your money or personal data. Real are living loan providers tend to be far more trustworthy and really should give you a more secure deal for you.

As you are completing the application for payday cash loans, you are delivering your own personal info over the internet with an unidentified spot. Being aware of this may assist you to protect your data, such as your interpersonal protection amount. Do your research about the financial institution you are considering prior to, you send out nearly anything online.

Consumer banking info usually should be disclosed into a loan company well before they will likely financial loan your cash. It is essential that you are currently conscious of this along with the hazard that accompanies it. When your lender is just not respected, you could be inside a realm of economic damage.

Should you could require a payday advance, you might like to think about reevaluating your finances or economic practices. Though a cash advance really can be described as a life-line, you should not be based on them too typically. You must learn to handle cash smartly, and in a fashion that brings about financial power, instead of carried on difficulty.

Since you now are armed with this information, you possibly can make informed judgements about online payday loans. Make sure you make use of the details obtained by reading through the article earlier mentioned and get ready to get back economic manage. Don’t let anxiousness take control of your way of life. Have a great time getting away from your financial difficulties.

How to Source For Talents

The person who is more Passionate is likely to be more talented;

There are enthusiasts, those who are visibly energetic and passionate about everything and there are those who are not. I suggest you stick to the enthusiasts.

It is tough to actually discover an inspirational candidate during an interview so your best bet is to ask yourself. Does this candidate inspire me?

Knows how to complete the job;
these are the tough ones who get the last 5% of the work done. A lot of folks are excellent in the first 95% but they often fail to tidy up and tie up loosed ends.

Exhibits Curiosity;
It is often said that there are two kinds of people in the world today, Those who can’t stop asking questions and those who don’t ask questions. I’ll say vote the former and HIRE them!

Thinks at high level;
Winston Churchhills moment came, and so moments come for various leaders what kind of thinking would be required in this weird times this requires some degree of Intelligence.

Loves Action;
There are two kinds of people you will often come across during interviews. Those who talk about “vision and Philosophy” and those who talk about the details of the stuff that they’ve gotten done and the barriers they’ve smashed to get it done. Please go with the latter-I mean the action freaks you certainly would be glad you did.

Gets talent;
This would be my final point. when interviewing people, spend well over half of the time discussing their track record. As a recruiter and a developer of people nothing would be more important.

Now Imagine you’ve got a person with all these attributes. You can be sure to take a vacation and return to see your company thriving better than it was Doing when you were there.

Searching For Talent – A Review of Talent is Overrated

Talent is Overrated by Geoff Colvin is an exploration of how great performers achieve their amazing feats in a variety of different fields. Tracing the careers and accomplishments of world-class talents such as Mozart, Jeff Immelt, Bill Gates, and even Chris Rock, Colvin hypothesizes that too much emphasis is placed on innate talent when it comes to assessing “great” performers. Providing in depth analyses, he theorizes that, despite their seeming ease with life’s most challenging tasks, great performers are still subject to the grueling hours of study and practice it takes to accomplish anything worth accomplishing. They just realize a lot sooner than most of us that to be great takes years of disciplined loyalty to a chosen craft. Malcolm Gladwell, author of Outliers, makes a similar observation and notes that it takes at least 10,000 hours of dedicated, diligent practice in order to become an expert at anything. Clearly, developing skills takes hard work – we may be born with the potential for greatness, but you still have to put in the effort to get there.

Can this be true – what of the geniuses we have heard so much about such as Mozart? The stories of his prodigious talent are legendary, as are the timeless masterpieces he wrote in his short life time. But as Colvin investigates and recounts Mozart’s life, we begin to see that he was not born the prolific genius the world came to know, but instead was trained rigorously from a very early age by his father, a composer and violin teacher. As Colvin reveals, Mozart became Mozart because he was given an opportunity and he was trained from a very young age, often for hours a day, by a violin instructor. It was his deliberate practice over the course of many years that allowed him to produce something as masterful as the Magic Flute at such a young age.

Colvin is at his best when he is describing how the great performers reached their goals and became world-renowned talents. His research is thorough and the flow of these mini-biographies keeps the reader entertained and focused on learning more about his “talent is overrated” thesis. Where Colvin truly succeeds however are in the middle chapters of the book, where he provides practical advice on how to achieve greatness. Focusing specifically on how to engage in deliberate practice and how to apply it to real world situations is both useful and constructive making Talent is Overrated a valuable read for anyone looking to reach the next level of performance.

Ben Nash is the editor-in-chief of He is the founder and chief developer of the blog, providing tech/design support as well as tips and book reviews. Ben has held many interesting jobs in his professional career, including: barista, landscaper, public policy intern, barista (again), professional horse wrangler, ski lift attendant (aka “liftie”) , political science teaching assistant, marketing and sales assistant, ecommerce/web developer, and Supreme Allied Commander of NATO (briefly). Due to his constant “dabbling” , Ben has interacted with many people, in many different organizations and offers some interesting insight on the human resources game. Please contact Ben at [email protected] or visit [].

Excellent Tips To Minimize Your Cash Advance Anxieties

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Many people these days consider payday cash loans whenever you have will need. Is that this one thing you are looking at acquiring? If so, it is crucial that you happen to be informed about pay day loans and the things they involve. The subsequent post will almost certainly present you with assistance to actually are very well well informed.

When seeking to attain a payday loan as with any acquire, it is advisable to take time to check around. Distinct spots have programs that fluctuate on rates of interest, and appropriate sorts of collateral.Search for financing that works well beneficial for you.

When you have to obtain a online payday loans, factors to consider you possess only one bank loan operating. Don’t go to multiple company to get money. This can lead to a passing away spiral when the curiosity mounts so rapidly that your particular wages should never be sufficient to pay back the financial loans.

If you are considering making use of on the internet, only apply with the real company. The Net is filled with web sites that utilize your personal info to get you a lender, that may be risky.

If you are you have been taken benefit from with a payday advance organization, document it right away to the state government. In the event you wait, you could be damaging your chances for any type of recompense. Too, there are numerous individuals such as you that need true help. Your revealing of such poor firms can keep others from having similar scenarios.

The financial institution can have you signal an agreement to protect them during the connection. When the individual taking out the money declares a bankruptcy proceeding, the cash advance debts won’t be discharged. They might also require a consumer to sign a contract not to sue their lender in case they have a challenge.

Although you may well be with the loan officer’s mercy, do not hesitate to ask queries. Don’t be scared of requesting a supervisor to reduce your interest rate. Most businesses are usually accessible to quitting some their profits in order to make dollars.

Should you be contemplating a pay day loan, look for a financial institution eager to do business with your scenarios. Specific creditors are better than the others in relation to slipping powering on the loan.

If you have to remove a pay day loan, make sure you go through all small print associated with the bank loan. If you will find charges related to paying down early on, it is perfectly up to anyone to know them at the start. When there is something that you simply do not fully grasp, usually do not signal.

Usually do not acquire more cash than you can afford to repay. Before you apply to get a payday loan, you should figure out how much money you will be able to repay, as an example by borrowing a amount of money that your up coming income covers. Make sure you account for the rate of interest also.

When you are interested in a payday advance organization, ensure that you have a look at numerous enterprise before deciding in one. Should you compare the costs and interest percentages, you will recognize that they differ from business to business. Ensure that they are not compensating for reduced interest, by charging extra fees in some other way.

A payday advance is something that you should consider. While the previously mentioned facts are important, you should carefully study your state’s legal guidelines concerning payday cash loans. Make use of the information you only study to help you get the best selection on your own.

The Truth On Payday Cash Loans – Issues You Have To Know

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Payday loans might be a perplexing thing to learn about from time to time. There are plenty of folks that have a lot of uncertainty about payday loans and precisely what is included in them. You do not have being confused about payday loans any more, read through this short article and make clear your frustration.

When wanting to accomplish a payday loan as with every purchase, it is wise to take your time to look around. Distinct locations have programs that differ on interest levels, and satisfactory types of guarantee.Try to find a loan that really works in your best interest.

When evaluating a payday advance vender, look into whether they really are a immediate lender or perhaps indirect loan provider. Primary creditors are loaning you their particular capitol, whereas an indirect loan company is becoming a middleman. The service is almost certainly every bit as good, but an indirect loan provider has to get their cut way too. This means you pay out a better interest.

Research prices prior to picking out a pay day loan provider. Some might offer reduce rates than the others and could also waive charges related towards the loan. Some creditors could provide funds quickly, but others might have waiting intervals. In the event you analysis diverse businesses, you will discover financing that is perfect for your unique scenario.

Investigation any pay day loan business prior to filling in an application. Amongst the broad discipline of lenders offering this specific service, some are more equitable than the others you wish to deal with an over-board firm as their good reputation for managing debtors fairly can be be approved. Look for critiques from past debtors for added details.

Think again prior to taking out a payday advance. Irrespective of how a lot you believe you will need the amount of money, you must understand that these lending options are very high-priced. Of course, for those who have not one other way to put food items on the desk, you should do what you can. Even so, most payday cash loans wind up charging individuals twice the volume they lent, by the time they pay for the personal loan off of.

Should you not know much in regards to a pay day loan however they are in eager need of one, you really should consult with a bank loan professional. This may be also a buddy, co-employee, or loved one. You would like to successfully usually are not getting scammed, and that you know what you really are entering into.

The simplest way to make use of a payday advance is to pay out it back in whole at the earliest opportunity. The costs, interest, along with other costs associated with these financial loans might cause considerable debts, that may be just about impossible to settle. So when you can pay the loan away, undertake it and never lengthen it.

Will not make your payday loan payments later. They will likely document your delinquencies on the credit history bureau. This can in a negative way influence your credit rating making it even more difficult to get classic financial loans. If you find question you could repay it after it is expected, will not use it. Find one more method to get the funds you will need.

Constantly read the small print for any payday advance. Some firms cost service fees or perhaps a penalty in the event you pay for the loan back very early. Others charge a fee if you need to roll the money to your following pay out period. These are the most frequent, but they might charge other secret service fees or perhaps raise the interest rate should you not pay out by the due date.

When you have any beneficial goods, you may want to take into account consuming these with anyone to a cash advance company. Often, cash advance suppliers enables you to protect a cash advance towards a valuable product, for instance a component of great jewellery. A protected cash advance will most likely possess a decrease rate of interest, than an unsecured payday advance.

If you make your decision a quick-phrase bank loan, or even a payday loan, meets your needs, use soon. Just be certain you keep in mind every one of the tips on this page. These guidelines give you a solid foundation for creating confident you protect oneself, so that you can get the bank loan and easily spend it back again.

Audition Tips For Talent Competitions – 6 Key Pointers

Auditions are the most important part of a talent competition. If you don’t get past the audition stage you have no chance of winning the competition. Here are six key tips that will help you get past the auditions.

1) Convey confidence from the moment you enter the room

Body language toward the judges is critical. They want to see a confident performer with charisma. Make sure you have your walk and posture nailed. I can’t over emphasis how important this is. This will help your vocal delivery and performance. Also, by acting confident you become confident.

2) Don’t make excuses

Don’t tell the judges that you have the flu. It won’t make the slightest bit of difference. Just do you best on the day. Don’t apologise if you hit a wrong note, just continue. Stay positive throughout your audition.

3) Remember you have done most of the work already or you should have

The hard work you have spent practicing is what will get you through the audition. If you have spent the time, energy and effort perfecting your audition piece you have done the work already. How your audition goes depends heavily on your preparation. If you have prepared well, then you have a good chance. If you haven’t prepared well, then there is little you can do at this late stage to salvage the situation. Either way, don’t stress yourself out.

4) Have a good positive attitude

This goes a long way. A bad attitude is the enemy of many talented people. Look, it will ruin your career. The judges will have their radar tuned into your attitude. If you act snotty or think that you are above the other contestants it will not go down well. However, don’t talk too much. Answer the questions that judges may have. Don’t give them your life story. Remember, that for the judges auditions take a long time. The more to the point your audition is the better.

5) Be able to adapt

If the judges ask you to sing in a different style, try it. Listen to them and do your best. If you show an ability to adapt when under pressure you will earn brownie points n the judges’ eyes.

6) Attend as many auditions as possible

Experience is what you need and talent show auditions are the best way to get it. You will grow as a performer even if you don’t get selected all the time.

The more auditions you go to, the more feedback you get. The more experience you will have performing in high pressure situations. In my mind, this is one of the best ways to improve as a performer.

Personal Brand Building – An Expat’s Secret Weapon in the War for Talent

A Brand Called You?

As many of you will know, Tom Peters coined the terms personal branding and “Brand You” in 1997 and, according to Execunet, it is now the number one career management tool used by executives worldwide. How and why did this happen – and what does it mean to you as an expat overseas?

As the nature work force has changed through globalization and the IT revolution, there is no longer a job-for-life, and competition is fierce and internationally pervasive. In China, for example, localization is rife: you are only as good as your last project or position. It’s not just who you know that counts, but who knows you and what unique value you are perceived to have that your client or employer feels they must have.

What is Personal Branding?

Just like branded goods, people have brand attributes. A personal brand is simply your unique promise of value, that which distinguishes you from competitors. Personal branding refers to the process by which this value proposition is communicated to your selected target audience (your “brand community”), using various on-brand platforms, clearly, consistently and constantly (3 Cs of branding) to achieve specific goals. We all (probably) think the same things when we think of Subway (eat fresh) and Disney (happy) and even Oprah and Madonna. Martha Stewart has widely acknowledged for many years that she is a brand. What do people think of when they think of you? To be successful, your brand has to be authentic; a personal brand is never created, rather it is unearthed, polished and put in the right setting, rather like a rough diamond.

Why do we need it?

Does this sound egotistical and vain? Consider, then that:

Strong Brands:

– Are more valuable assets and can thrive in recessions and downturns, potentially protecting you against localization and redundancy
– Make you more visible – to hiring managers and recruiters
– Can extend their product lines (think Starbucks, MacDonald’s)
– Set you apart – differentiate yourself from other vying for the same positions and opportunities – and more clearly communicate the unique value you can deliver
– Help you win opportunities you may not be the most obvious applicant for
– Can command a higher salaries or fees – people expect to pay more for premium brands – not commodities
– Increase their market valuation (90% of the top soft drink manufacturer’s market value is reported to be its brand)
– Ensure people will trust you more and judge you less harshly if you make a mistake (Oprah?)
– Can attract and also retain quality staff and partners

Who Needs Personal Branding?

With over 22% of people worldwide using the internet globally, and more than 80% of users searching candidates and clients online, (and less than 20% of people actually “ego-surfing” – checking their online results), not cultivating, controlling and protecting your personal brand is not optional these days.

If you want to be known for something and develop an area of thought leadership (CEOs, executives, entrepreneurs), build a following (authors, speakers, CEOs) or a reputation for your expertise (entrepreneurs and consultants), or even just be known as a high performer or potential in your industry or company (everyone?), then branding yourself and knowing how to market your authentic value proposition effectively and selectively is essential.

How do we find our personal brands?

You already are a packaged brand, like it or not. You have a personality and people perceive you in a certain way, but there is a lot you can do to identify and emphasize the positives of your brand, which will guarantee distinction in your career or business.

Discover, Communicate and Build your Brand to Land Your Job

The three processes brand strategists use are extract, express and exude. Who you are (your authenticity), who needs to knows you (your selected target audience) and how you stand out from your peers (differentiation) is the extract phase, and your ‘personal brand’ is at the intersection of these three factors.

Extract: Involves introspection (a clear understanding your own motivated strengths and weaknesses) and getting external feedback through references, assessments, 360 brand assessments, performing a detailed SWOT analysis and being clear on exactly what is the value you can deliver and to whom. Take into account your similarities and key differentiators from your competitors. You will also need to examine your values, passions, vision, purpose, and set clear and measurable goals.

Combine this information into a compelling statement that communicates your unique and authentic value, says clearly who you serve and how you serve them, you will have a GPS for your brand. Weave all this information into a branded biography that tells a story and creates an emotional connection with your reader and build the foundation for your new personal branding marketing collateral.

Express your brand: When you are clear about your personal brand and the top 5 attributes you need to emphasize to resonate with your target audience, you can communicate your brand message to your target audience making it visible and credible, using the appropriate vehicles. Strong brands are known for something, not many things, and they are sending a clear, consistent message constantly. Are you using channels that your selected audience use and appreciate to communicate a strong message?

You must ensure you are managing your brand environment and exuding your brand with everything you do, buy and use. Examine all aspects of your life style: wardrobe, accessories, surroundings. What is the brand message they send to your brand community? Do they add or detract from your brand’s core message? If your primary attribute is ‘forward thinking’, for example, do you use an appropriate PDA to support this? If it’s ‘professional’ how does your appearance reflect this? What does your work or meeting space say about you? Should it be Starbucks or a particular (boutique?) hotel lobby? Is it tidy, corporate or trendy? More to the point, is it ‘on brand?”

Bottom Line for Expat Entrepreneurs, Executives and Job Seekers?

Identifying and clearly communicating your unique differentiation in the candidate or business market will help you be found by your target audience on and offline, boost your chances of landing a job you may not otherwise be considered for and help you stand out and be memorable so that you can increase your chances of winning or maintaining your target position in Asia’s war for talent.

Lois Freeke is the only China career and personal branding strategist combining 18 years’, mostly Asia Pacific, marketing and recruitment expertise. Lois is a successful China entrepreneur and co-founded the Industrial division of Niche, a ground-breaking fire/security specialist recruitment firm in China.

Leveraging her 10 years’ China experience and deep China insights, Lois helps China expat executives and solo-preneurs effectively differentiate themselves in the highly competitive market for career and business success. She has helped hundreds of clients and candidates manage their careers and job search strategies market themselves effectively and access hidden opportunities – and land their dream jobs.

7 Steps to Compete in the War for Talent

Word on the street says that the economy is picking up and more jobs are being created, especially in the manufacturing sector. However, I guarantee, the “war for talent” experienced earlier in this decade will increasingly become a challenge. This will create even more pressure for organizations to create a work environment that can attract and retain highly qualified workers. Just what does that environment look like, how is it created and how is it sustained?

First of all, a work environment that is attractive to candidates is an “engaging” environment, one where management believes in its critical value to the company and leaders are seen to “walk the talk”. An engaging work environment is one where workplace flexibility exists and employees can work from a number of locations.

Secondly, an engaging work environment sees management allocating time and energy to learning what job satisfiers are important to their employees. They then structure a strategy to reinforce and reward their team in unique and fun ways. Employees who feel valued will stay in their employment as long as they feel appreciated.

Thirdly, an engaging work environment values the contributions of all its employees. Employees are given responsibility, accountability, and authority over their work. They are encouraged to be creative and innovative and to improve their work performance in any way they can. Communication in all areas of the organization increases, people solve their own issues, and best of all they feel empowered.

Managers and leaders do exactly that; they allow for as much independence as possible and make themselves available to solve problems as they arise. The result is a workforce that is loyal and committed, who demonstrate energy and motivation and, frankly, “love to come to work”.

Fourthly, organizations who develop a reputation for being the best place to work invest in training and development for their employees. This can range from short one-day programs, to assisting with gaining professional designations. Employees who are current in their field of expertise are valuable assets to the company and they are motivated by being the “expert”. Employees want to belong to an organization that values their skills and helps them to continually develop.

Fifthly, employees are attracted to organizations who know who they are, where they are going, what they want to achieve and are also known to offer high standards for quality and customer service. Employees achieve part of their personal identity from their employer, and therefore the public image and reputation of an organization is very important to its ability to attract and retain talent.

Sixthly, employees are attracted to and stay with an employer who shares their personal values and beliefs. When that occurs, there is a culture of consistency that helps to bind people together. Look at what your culture has to offer and market this to potential employees. Take pride in your culture.

Lastly, employees are attracted by the leaders in an organization. Those leaders who command excellence will be able to build excellence. Good leaders encourage and help employees be the best they can be and gain a reputation in the industry. They are of strong character and are not threatened by someone with greater skill. They mentor, coach and develop employees.

It is well known that the “money motivator” doesn’t last very long. If that is all you can offer and that is all your employees expect, then you will also experience high turnover as your team moves from place to place in search of the almighty dollar. On the other hand, if you want to truly attract and retain high producing employees, spend your time and energy focusing on your organizational culture. Create an environment where employees are valued and appreciated, rewarded and recognized for work well done and are given the overall opportunity to act as “owners” and not as “renters”.

Recruiting Software and the Global Competition for Talent

Recruiting software can make all the difference when it comes to the global competition for talent. Make no mistake, the world has grown much smaller with the advent of the technologies that have globalized the economy and facilitated outsourcing to such a degree that even small businesses can have employees scattered throughout the world. And, because of this, in many industries, there is a very real global competition for talent. For businesses operating in this day and age, trying to remain competitive in a marketplace that has gone global, recruitment software and its applicant tracking capabilities can make a real difference in its efforts to recruit the most suitable applicants.

With recruiting software, a business’s reach is extended far beyond what can be achieved by traditional means at a comparative cost. That is one of the remarkable aspects of utilizing these types of technologies – efficiency is enhanced and better outcomes are achieved in a very cost-effective manner. Even large and highly successful businesses would be hard pressed to achieve what these sorts of business solutions can, using people, instead of technology, to perform such tasks. The time it would take for a human resources department to seek out qualified applicants and reach out to them to begin the recruitment process simply cannot compare to the efficiency that a good software program offers.

The global reach of quality recruiting software means that a business has access not to just the best of the best locally or even regionally, but instead can receive information about highly qualified potential recruits from multiple sources on a worldwide level. This is especially important to businesses that are making the shift to outsourcing in order to reduce day-to-day operational costs while still retaining a reliable staff able to meet high standards of performance. Niche-oriented businesses can benefit from recruitment software by having the cost-effective opportunity to expand their search for recruits broadly, increasing the chance that they will find the specifically talented people that will best suit their particular industry.

Taking advantage of the affordable reach that recruiting software offers can help a small company assemble a remarkable team drawn from diverse locations. Diversity of thought in the pursuit of shared goals is an important element of success in today’s global marketplace, providing the sort of creative solution making and product development that can help a business break out and achieve that next level of success. Another advantage to that global reach for talent is the ability to operate lean, without sacrificing a shred of quality. With the whole world to choose from, labor outsourcing allows for the sort of leanness in operation a small business needs to remain competitive in this challenging business environment.

Make the most of the opportunities that the world presents in this era of globalization with recruiting software. Competition for the best talent, particularly when it comes to niche businesses and markets, extends for beyond the local and regional into the world itself. This is especially true now that information and product distribution technologies allows for the outsourcing of so many different types of labor. Small businesses have opportunities like never before, and quality recruiting software can help them to take advantage of all that today has to offer.

Human Capital And The War For Talent

It is clear from experience, as well as the vast amounts of information available to employers that the demographics of the global workforce are changing. Patterns of migration, issues of diversity and social or educational development are presenting employers the world over with an increasingly difficult and important challenge – where their talent will come from in the future.

An advantage in the recruitment market

In 2008 a large proportion of ‘baby boomers’ are set to retire, and according to large consultancies like Deloitte and BearingPoint, there will be fewer graduates with the ‘right critical skills entering the market’ who can act as ‘ready replacements’ for those skilled and experienced employees leaving the market. This ensures the war for talent continues to rage as companies compete for the right Human Capital asset to give them the advantage in their market.

In a bid to win the war for talent, companies are increasingly developing more creative employer brands, talent acquisition strategies and retention plans. They are looking at a broader spectrum of factors, other than just salary and security, to attract people into their business and to keep them there. Those entering the employment market are no longer looking for that ‘job for life’, nor are they necessarily motivated by pay alone. This places factors like Corporate and Social Responsibility, flexible working, personal development and total reward much higher up on the agenda.

Not bad for a McJob

One high profile example of a corporation tackling their employer brand head-on is McDonald’s, who rely on a steady supply of Human Capital to give their business and their brand life. After the term ‘McJob’ appeared in the Oxford English Dictionary, being described as having low pay and poor prospects, McDonald’s responded in 2006 with the challenging ‘Not bad for a McJob’ campaign.

The McDonald’s fight-back campaign featured posters including examples of health policies, flexible working hours and prospects for promotion, with the objective of improving their public image as an employer of choice and ensuring their employees felt ‘McRespected’ and ‘McValued’.

McDonald’s represents an extreme example, but other companies across the world dedicate much time and resource to winning coveted places in top employer listings, such as the ‘Sunday Times Top 100 Companies to Work For’ in the UK and the ’50 Best Employers to work for’ in Canada. And, according to Sheffield University, it’s a case of ‘Who Cares Wins’ in today’s job market.

Now and into the future

Which organizations continue to win the war for talent will be based on many factors, and the demographics of the global work force aren’t going to stand still while businesses try and catch up. This makes having a transparent, consistent and strong employer brand essential, because it allows employers to align their talent acquisition and retention strategies to their corporate values. It also allows companies to project into the market a clear image of themselves, which a potential employee can buy-in to.

Whether it’s encouraging the aging workforce to remain motivated and continue working, whether it’s making the differentiation between themselves and the competition clearer to the smaller pool of Human Capital that do have the skills and abilities needed, or whether it’s continuing to drive a volume of employees into specific market sectors – strong recruitment campaigns, imaginative retention strategies, employee engagement initiatives, flexible benefits and work/life balance can be key ingredients in attracting and retaining talent now and into the future.

With BA and MBA, Penny’s background includes corporate marketing, executive development and consultancy in business to business service environments. Prior to joining Ceridian, she was CEO of the Institute of Management in Auckland, New Zealand. She also headed up the Lifeworks business as MD of Ceridian Performance Partners for 4 years before joining the UK Board of Ceridian.